Website developers and programmers will make you think that website optimization is related to CSS, HTML, script, etc. Yes, all this is a part of this, but your website has much more important elements. I’m talking about things that you, as a beginner, can do yourself.
Your site should be optimized to do two things:
1) be found in search sites (especially Google)
2) Transform visitors into interested prospects, which will take some measures when they come to your site.
Optimizing a website – all this makes your site more search engine friendly. When Google likes you, it will make sure that the site is easier to find on the Internet. It is also the addition of elements to your site that will transform visitors to your site into interesting perspectives.
There are two important conditions for optimizing a website that you need to know and understand: Search Engine Optimization (SEO) and Conversion Optimization.
Search engine optimization can be further broken down into “Page Optimization” and “Page Shutdown.”
The Optimization page consists of the elements that should be included directly on your site, for example, meta tag optimization, tag headers, target keyword phrases on each page, XML site map, image optimization, internal binding and much more.
Off Page, Optimization consists of creating links to your site from other sites and web properties. Most of these links should come from sites related to what your site is. For example, if your site is dedicated to cooking, you do not need a link from the site about swimming. The more relevant links you visit on your site, the more search engines will think of your site as an authority in your industry, especially if you have links coming from a site that already has a lot of authority.
The problem is that too many people are aiming at creating links before they optimize the SEO factors on the page mentioned above. One goes to the other, but both (one page and off-site SEO) are needed if you want to end up being listed above then your competition in Google. As you know, the higher you are on the list, the more people will see it, which is equal to the increase in traffic to your site.
When all these people visit your site, you need to optimize it to get their attention, to get them to take action. Typically, you want to include images, videos, registration forms (so you can follow the prospects) and everything that interests your target market.
5 great reasons why you need site optimization (and not just SEO)
Here are 5 main reasons why you need to optimize your website for your site, and not just perform search engine optimization:
1: Even if you hit the top 10 for your ideal keywords in the search engines and you get excellent traffic from this, if your site is not optimized for an excellent visitor, then you will be spending the money that you are spending on SEO. This is because your visitors will simply be dissatisfied when they arrive and prematurely leave because your site does not meet their needs (and most likely, instead of your competitor!)
2: By optimizing your site, you also generate additional free traffic for the future. How? As visitors who are satisfied with the website are much more likely to return to the website and, therefore, bring you more revenue (increased purchases, etc.). And such repeated traffic is much cheaper than paying traffic to SEO or PPC!
3: Leading web analytics, such as Avinash Kaushik, firmly believes that to start optimizing your site, you only need 10% of your SEO budget to start optimizing your site to increase the conversion rate. Because of this, website optimization often
gives you the opportunity to improve your return on investment and increase your Internet revenue than search engine optimization.
4: Some of your competitors are more than one step ahead of you and are already starting to optimize the site in addition to SEO. As a result, their best site lures your disgruntled site visitors from your site and instead earns money. Go ahead, start asking, to see what your competitors are doing. This is especially true with Knoxville web design.
5: You need to understand that optimizing a website affects your visitor when they come to your site and how they are converted for your purposes (for example, buying or registering something). Search engine optimization affects the visitor before they reach your site in real search engines. If you’re just doing SEO, you ignore the on-site experience for your visitors and instead are more concerned with getting them on your site.
To learn more about optimizing a website, I suggest you read a book, such as “Website Optimization: Hourly Per Day,” which is a step-by-step guide to improving your website so that it attracts and converts more visitors to your website site.